You can either read (NYT Paywall) or listen (in a brisk, 18-minute podcast rendition), but whichever you choose, this piece feels like a triumphant synthesis of several ideas Ezra Klein has been slow-cooking over hours upon hours of interviews on the various podcasts he's hosted over the last decade. If you have an Internet connection or participate in an economy, I strongly recommend you read and reflect on this column.

Many of the themes Ezra hits on are things that I've felt compelled to write about here, even back in the mid-2010s when I only blogged semi-annually. Like the "mysterious" reason that productivity is flat despite so many breakthroughs in information technology. Or my various exhortations that the best thing Apple could do for humanity is help users save themselves from notification hell. And more recently, the kinds of work that AI will both replace and create for us.

Anyway, Ezra's diagnosis is bang on and I'm in such violent agreement with his take here that I struggle to even imagine a counter argument. It seems to me the reason why such a profound and clear truth can fail to take the world by storm is that these are mostly systemic issues that represent collective action problems. After all, if your boss wants you to reply to emails within 5 minutes, or if your coworkers will judge you for not being a green bubble in Slack all day, what can you really do to reclaim your individual ability to focus?

Still, we probably each have more control over how much of our focus we cede to technology than we probably admit to ourselves. Always worth taking a moment to think about.

This may be a humble forum post, but it's a great example of the sort of entertainment that:

1. Would be greatly enhanced by immersive visuals and audio
2. Would leverage Apple's dominant position in the music industry
3. Hasn't really been done before

Apple gave up on trying to host in-person iTunes/Apple Music Festivals, but they never really made sense for any other reason than strengthening ties with the recording industry. Something like this makes more sense. More intimate. Easier to manage. Cross-sells their headset by leveraging their platforms and services in a way "only Apple could do".

Neat idea. Wouldn't be surprised to hear something like this tomorrow.

Becky and I often debate what I'll really be like in retirement. How I picture myself in retirement sure sounds a lot like how it seems to be going for John Calhoun.

One thing I've been thinking about for a while is the ability of LLMs to generate convincing-enough-for-somebody-to-run fake leaks, so I decided to try my hand at creating a fake Apple leak.

I'm too cheap to pay for ChatGPT+ and I'm too lazy to have done this via OpenAI's GPT-4 API, so I used Bing Chat to take a crack at generating the Apple Newsroom article that we'll see go up on June 5th after Apple announces its headset. I figured that there was so many recent rumor round-ups and so much prior art of Apple Newsroom articles that it'd probably do a halfway decent job of this.

Here was my prompt:

Write me a press release in the style of an Apple Newsroom story announcing the new Apple Reality Pro headset that's based on only the most recent set of Rumors from Mark Gurman and MacRumors

I thought its response wasn't half-bad:

Keep reading…

When I first pitched doing a RubyKaigi "Field Report" summary for Test Double, my wonderful and benevolent boss Cathy Colliver suggested that I make a short video explaining how I pack so light for each trip. It took me a few weeks to get around to it, but here it is!

I've been living with this setup for about 6 years now and have barely changed a thing. If there's a headline to be had here, it's that the less you carry, the less you have to worry about.

If you'd like to try out this lifestyle, here are some links of stuff in the video:

Keep reading…

Over the last three weeks, I've been playing with Bing Chat as a sort of international travel and language advisor, and I've learned a few interesting things along the way that may help others get more creative with how they use AI.

There are three main categories where I've found Bing Chat helpful:

• Generating ideas of where to go and what to do next
• Translating phrases that straddle nuanced cultural differences dictionaries and translation software can
• Answering "why" questions that would normally require a human

There's also one "gotcha" that's particularly interesting, but I'll cover that at the end.

But wait, there's more…

Today I'd like to tell you about a very special place that not very many people will ever get the opportunity to visit.

After concluding my duties as a field reporter of RubyKaigi 2023, I found myself with a luxurious seven or eight days to myself. While at Kaigi, I asked several Japanese friends where I should visit in the southern island of Kyushu. Almost to a person, they said "Kagoshima".

So, I went. And it was great! The weather was warm, the nature was beautiful, and the people were easygoing.

Immediately, I wanted to go deeper. I got it in my head that if I went somewhere even more inaka I could prove I was a Real Vlogger by going on an adventure and then making a YouTube Short set to an epic piano score.

But… where to?

You'll never guess what happens next…

Apple’s LiveText is incredible

Coin lockers

A convenient truth

Kanazawa's all right

Golden Week Rush

Ten Trips

I became familiar with Blue Ocean Strategy in the context of Nintendo's decision to forego the "console wars".

Instead of pushing to design consoles with the fastest chips and best graphics, they embarked on quirky industrial designs and user experiences with seeming tangents like the Nintendo DS, the Wii, the 3DS, the Wii U, and the Switch. The big idea (as it was baby-birded to me via amateur videogame journalism) was that competing with Sony and Microsoft to have the highest-performance machine or the best-looking version of multi-platform games was a losing proposition. It represented competing in a so-called "red ocean" (as in, there's blood in the water). Why? Because there were already two well-funded competitors vying to sell the exact same thing. The best Nintendo could hope to do was be marginally better, despite being in a far weaker capital position, with less access to the top chipmakers, and with a stable of IP that didn't necessarily benefit as directly from better graphics. So they pursued a blue ocean strategy by creating bold (and occassionally bizarre) products that couldn't be compared apples-to-apples with the competition.

The rapid, unscheduled disassembly of Twitter-dot-com over the last six months has resulted in an ocean of opportunity emerging. Tons of entrants are getting in. Mastodon was already there. Hive was there for a couple weeks, too. Journalists toyed with giving up the one thing they really care about—drip-feed dopamine from constant notifications—to join Post.news. Meta is apparently building a Twitter-like platform with ActivityPub support. Spoutible is a thing, I guess. And this week, everyone's talking about Bluesky, the open and federated but nevertheless locked-down and invite-only Twitter clone that started under Jack Dorsey Twitter and whose new app looks more like Twitter than Twitter does.

All these real-time, text-based activity streams are pouring chum straight into a deep red ocean.

You'll never guess what happens next…

Maybe it's because this came out of a reputable institution like Stanford, but this project feels wildly irresponsible. Not only because OpenAI's language models frequently hallucinate complete nonsense, but because the app uploads your entire aggregate health data to OpenAI.

Apple went to pretty absurd lengths to keep individuals' health data private and secure. While various apps that integrate with Apple Health access more data than they need and surely phone home too much of it back to their application servers, the idea of just blasting all your health data carte blanche at OpenAI seems… bad, maybe?

This disclaimer doesn't inspire much confidence:

HealthGPT is provided for general informational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment. Large language models, such as those provided by OpenAI, are known to hallucinate and at times return false information. The use of HealthGPT is at your own risk. Always consult a qualified healthcare provider for personalized advice regarding your health and well-being. Aggregated HealthKit data for the past 14 days will be uploaded to OpenAI. Please refer to the OpenAI privacy policy for more information.

Hopefully the fact that you have to jump through a bunch of hoops to build and install this thing means few people will use it and nobody will end up hurting themselves, but if it was in the app store it's hard to imagine this not leading to a lot of really bad health outcomes. (And that's the best case scenario—imagine if OpenAI one day changes their privacy policy and starts selling a version of the language model to insurance underwriters that's tuned with user-submitted stuff like this.)

It's been a while since I've had an excuse to read a Detroit Free Press article, but this story warmed my heart a bit given that it's a certainty everyone who works at GM corporate will have seen it.

Car makes are simultaneously:

1. Terrified of becoming a commodity, since electric motors and batteries are much harder to differentiate than traditional ICE drivetrains

2. Aroused by the idea of becoming a software platform that can capture 30% of revenue as you sit around with nothing better to do than watch ads and play Candy Crush in your increasingly-autonomous vehicle

Normally, I'd be worried that this would lead to a domino effect over the next decade that effectively locks CarPlay out of all new car models, but Apple's brand power makes that unlikely. As soon as a few major manufacturers ditch Apple, enough competitors will smell blood and seize the opportunity to differentiate themselves by riding Apple's ecosystem coattails. Even if it comes at the cost of post-sale recurring revenue.

Also good to see Ford PR takes the easy layup. As a lifelong Ford customer, the only thing that'd make me ditch them now is if they dropped support for Apple stuff (in general their CarPlay implementations have been industry-leading):

We continue to offer Apple Carplay and Android Auto because customers love the capability that enables easy access and control of their smartphone apps, especially our EV customers.